Concurrent Education Session

MON-A08: 25-Year Transformative Planning and Design Legacy at the University of Dubuque

Monday, October 7, 2024

11:00am – 12:15pm ET

Location: Walter E. Washington Convention Center, Room 144ABC

1.25 PDH, LA CES/HSW, AIA/non-HSW, AICP, NY/HSW, FL

Lead Speaker(s)

Tom Oslund, FASLA, PLA, FAAR

Founder / Design Director
O2 Design
Minneapolis, Minnesota

Speaker(s)

Jeffrey F. Bullock

President
University of Dubuque
Dubuque, Iowa
Han Zhang, ASLA, PLA, LEED AP (she/her/hers)

Principal
O2 Design
Minneapolis, Minnesota

Session Guide

Hear from the master planner, the president, and the design integrator about their long-term consulting partnership and its legacy of a fully implemented visionary master plan, with $300 million improvements, and over 34 built projects, transforming the university’s physical environment and campus culture.

Learning Outcomes:

Understand the importance of campus master planning in creating an inspiring vision and fostering overall growth.
Recognize the value of long-term partnerships and synergy for the university’s success, with trust between the client and landscape architect, and the framework of the master plan being key.
Explore the uniqueness of large-scale campus planning and design, including branding, connectivity, programming, community engagement, and the establishment and renewal of mission and values.
Learn strategies for successful implementation of a long-term plan, including incremental implementation, and the stewardship of the plan philosophically, aesthetically, and financially.