Concurrent Education Session

WED-B02: Measuring Joy: Quantifying the Social and Economic Impacts of Public Realm Interventions

Wednesday, October 9, 2024

10:15am – 11:30am ET

Location: Walter E. Washington Convention Center, Room 152AB

1.25 PDH, LA CES/HSW, AICP, NY/HSW, FL

Lead Speaker(s)

Mouna Andraos (she/her/hers)

Co-founder
Daily tous les jours
Montreal, Quebec

Session Guide

Speaker(s)

Joshua Bloom

Economic Development Strategist
The Lakota Group
Philadelphia, Pennsylvania
Leyla Nahas (she/her/hers)

Business Development Associate
Daily tous les jours
Montréal, Quebec

Art and culture—like many public realm enhancements—may be their own rewards, but investors want data. This session presents a framework for quantifying economic and social impacts of public space interventions, using both technology and DIY tools, and a methodology for ensuring impact is attributed to the intervention.

Learning Outcomes:

Learn tools and strategies to identify and calculate financial vitality attributed to an intervention.
Measure the ripples of a project on well-being, diversity, equity, and inclusion.
Explore strategies to minimize noise around data and clarify causality.
Learn how to weave impact measurement into the heart of a project, ensuring that strategies to keep traces on usage are captured and archived for future analysis, while preserving user privacy.