Concurrent Education Session

SUN-D08: LANDSPLAINING: Advocating for the Role of Landscape Architecture

Sunday, October 6, 2024

3:45pm – 5:00pm ET

Location: Walter E. Washington Convention Center, Room 146C

1.25 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

Kimberly A. Tryba, ASLA, AIA (she/her/hers)

Former Managing Partner
Martha Schwartz Partners
NEW YORK, New York

Session Guide

Speaker(s)

Jason S. Schupbach (he/him/his)

Dean
Antoinette Westphal College of Media Arts & Design, Drexel University
Philadelphia, Pennsylvania
Giuseppe Colosimo

Principal & Lead Designer
ARCADIS
pembroke, Massachusetts

Featuring a cross-disciplinary discussion, this session will seek to educate and motivate practitioners by elevating the conversation about the role of landscape architecture for potential clients in the public and private sectors. Attendees will learn how to position their business through case studies, industry video interviews, and personal insights.

Learning Outcomes:

Learn how clients, developers, and agencies evaluate the role of landscape architecture for projects—and understand how to engage in the conversation.
Identify the myriad means of researching and uncovering project opportunities through networking, business development practices, and self-promotion.
Learn strategies for successfully converting leads into projects through self-assessment, strategic opportunity evaluation, and targeted proposal response.
Understand the importance of interdisciplinary connection and collaboration.